High prices are weighing on holiday travelers, new TPG-YouGov survey finds

These concerns are leading some travelers to book earlier, choose less popular destinations

Holiday travelers are increasingly concerned about costs as they plan trips for the upcoming season, with rising airfare, flight delays, and crowded airports emerging as top frustrations, according to a new survey conducted by The Points Guy and YouGov. The findings reveal that financial pressure is shaping travel decisions more than ever, prompting many to reconsider destinations, timing, or even whether to travel at all. Conducted in early October 2026, the survey gathered responses from over 2,000 U. S. adults who plan to take a holiday trip between November and January. Many respondents cited inflation and persistent price hikes as key factors influencing their travel behavior. Nearly 60 percent said high airfare was their primary concern, while over half pointed to flight delays and cancellations as major stressors. Crowded terminals and long security lines also ranked highly, contributing to a sense that holiday travel has become more burdensome than enjoyable.

These concerns are leading some travelers to book earlier, choose less popular destinations, or opt for ground transportation when possible. How are travelers adjusting their holiday plans? In response to rising costs, a significant number of survey participants reported changing their travel habits. About 40 percent said they are booking flights earlier than usual to lock in lower fares, while nearly a third are considering alternative airports to avoid congestion and price surges. Some travelers are shortening their trips or staying with family instead of booking hotels to save money. Others are using loyalty points and miles more strategically, with over 45 percent indicating they plan to rely on rewards to offset expenses.

One respondent noted, „I used to book last-minute trips without thinking twice

One respondent noted, „I used to book last-minute trips without thinking twice, but now I’m watching prices for months and setting alerts.” Another shared, „We’re driving to our destination this year because flying just got too expensive and unpredictable.” These shifts reflect a broader trend of cost-conscious decision-making amid ongoing economic uncertainty. What does this mean for the holiday travel season? The survey suggests that while demand for holiday travel remains strong, travelers are becoming more pragmatic and price-sensitive. Airlines and travel providers may see increased pressure to offer transparent pricing, flexible booking options, and better customer service during peak periods. Those who fail to address concerns about cost and reliability risk losing customers to competitors or alternative plans.

As the holiday season approaches, the industry will need to balance operational challenges with evolving traveler expectations to maintain trust and satisfaction. Frequently Asked Questions What were the top concerns for holiday travelers in the survey? The top concerns were high airfare, flight delays and cancellations, and crowded airports, with nearly 60 percent citing cost as their main worry. How are travelers changing their behavior due to costs? Many are booking earlier, using alternative airports, shortening trips, staying with family, or relying more on loyalty points and miles to reduce expenses. Is holiday travel still popular despite these concerns? Yes, demand remains strong, but travelers are adjusting their plans to manage costs and avoid stress, showing a shift toward more careful planning.