Women in Travel CIC Launches New Brand Identity at WTM London 2026
A Decade of Impact, A New Visual Language
Women in Travel CIC unveiled its refreshed brand identity, logo, and strategic vision at the World Travel Market in London this week. The social enterprise, which has operated for a decade, chose the high-profile industry event to mark its 10th anniversary of social impact.
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Why the Rebrand Matters Now
The rebrand celebrates ten years of supporting women in travel careers. By launching the new logo at WTM London, the CIC aligned its visual refresh with a major industry gathering. This timing maximizes visibility among travel professionals and potential partners.
The new branding is more than a cosmetic update. It encapsulates the organization's evolved vision for the next decade. As the travel industry continues to shift, Women in Travel CIC aims to expand its reach and deepen its commitment to gender equity in tourism.
What is Women in Travel CIC's core mission? The CIC places underserved and underrepresented women into employment and entrepreneurial opportunities in travel and tourism. It operates as a social enterprise with a decade of impact.
Frequently Asked Questions
Why did the organization choose WTM London for the launch? WTM London is a premier global travel industry event. Launching there ensures maximum exposure to industry leaders, media, and potential collaborators.
What does the new brand identity include? The refresh covers a new logo, updated visual branding, and a revised strategic vision. It marks the organization's 10-year milestone.