Bluserena Hotels & Resorts: Bringing the Magic of the Italian Family Holiday to Life
Diverse Destinations for Every Family
Celebrating its 40th anniversary in 2026, the company has spent four decades perfecting a collection of resorts that blend stunning Italian landscapes with comprehensive amenities. They do not just sell accommodation; they provide a complete holiday experience. Parents find relaxation while children forge new friendships and explore their surroundings.
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France's independent hotels earn the most per room in southern EuropeThe portfolio spans Italy’s most beautiful coastal regions, including Sardinia, Puglia, Sicily, Calabria, and Abruzzo. They even offer a mountain retreat in Piedmont for winter sports enthusiasts. Whether guests prefer white sandy beaches, pine forests, or dramatic mountain vistas, there is a destination to match every family’s dream.
Key highlights include the Is Serenas Badesi Resort in Sardinia, located near the pristine sands of Gallura. In Puglia, the Ethra Reserve sits within the Stornara Nature Reserve, where pine forests meet the Adriatic coast. Further south, the Serenè Resort in Calabria offers a perfect mix of beach and greenery. Meanwhile, the Serenusa Resort in Sicily provides a spectacular backdrop near the historic Valley of the Temples.
Tailored Programs for Every Age
Bluserena distinguishes itself through its specialized children’s programs. The Serenino Club welcomes toddlers aged three to five, while SereninoPiù serves children aged six to nine. Older children enjoy SerenUp for ages ten to thirteen, and SerenHappy offers activities for teenagers aged fourteen to seventeen. These programs provide freedom and engagement in a secure, age-appropriate environment.
Parents benefit from knowing their children are supervised, allowing for well-deserved downtime. The resorts also feature Baby Kitchens, equipped with everything parents need to prepare meals for infants. This practical support makes traveling with young children significantly easier.
Active Lifestyles and Evening Entertainment
Recognized by Italian pediatric associations as a Child-Friendly Holidaybrand, Bluserena prioritizes well-being and practical support. Families can enjoy swimming pools, tennis, football, beach volleyball, and archery. Select properties even offer sailing, windsurfing, and canoeing, giving young guests the chance to discover new passions.
Evenings bring the resorts to life with shows, musical performances, cabaret, and comedy. These events encourage families to gather and share experiences. For children, participating in these performances is often the highlight of their trip, while parents can relax, knowing the entertainment is taken care of.
The culinary experience remains central to the Italian holiday. Bluserena ensures that every meal reflects the quality and tradition expected of an authentic Italian getaway.