The top things to know about MICHEL REYBIER Hospitality
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The top things to know about MICHEL REYBIER Hospitality

By Marco Ricci • • 4 min read

The Vision of the Founder: A Living

Michel Reybier Hospitality's unparalleled philosophy of life and hospitality is defined by a subtle redefinition of the concept of luxury, an evolution that spans more than two decades. This approach completely avoids any form of ostentation or exaggerated display and is firmly rooted in three fundamental principles: uncompromising excellence, deep authenticity and elegant simplicity. The company's extensive portfolio includes prestigious urban locations in cities such as Paris, Geneva and Zurich, as well as grand hotel complexes located in the Swiss Alps, spectacular villas on the French Riviera, and private residences located in the Indian Ocean. Each of these points of interest is specifically shaped by the geographical context in which they are located, always keeping quality as a top priority, overcoming any concern for quantity, and services are always perfectly tailored to the needs of each guest.

In their view, luxury is not outward luxury, but a personal experience, built on a full respect for privacy and confidentiality, supported by a discreet but extremely attentive presence from dedicated teams. Although each destination retains its unique identity, they all share the same common value base. For a more detailed understanding of this place chain, let's explore the selection of destinations that illustrate the essence of Michel Reybier Hospitality.

The Vision of the Founder: A Living Legacy Michel Reybier Hospitality is a direct manifestation of the vision of its founder, Michel Reybier. His family-owned group operates in three complementary areas: viticulture, hospitality and health. In all these sectors, a common belief remains unchanged: delivering the highest quality in a natural and simple way. In 1999, he launched the La Réserve brand, an entity that crystallizes his vision of luxury. This mark is present today in Paris, Geneva, Zurich, Ramatuelle, Florence and Seychelles. Following this leverage, Michel Reybier Hospitality started operations in 2014. The conglomerate currently operates over 15 hotels located in France, Switzerland and the United Kingdom, extending its presence to the Indian Ocean but managing to retain the flexibility and agility of a human-sized company.

Appreciation of Location: Authentic Immersion Each property has been meticulously chosen due to its unique context and distinctive character, ensuring an authentic introduction to the surrounding ecosystem for visitors. La Réserve Paris is an urban maison located a few steps from the Champs-Élysées, combining the elegance of a 19th-century Parisian residence with the sophisticated and private spirit of an exclusive club. On the shores of Lake Geneva, La Réserve Genève evokes the atmosphere of a timeless African lodge, being located on 10 hectares of land, rich in centuries-old trees, and offers indoor and outdoor pools, a dedicated children's area called La Petite Réserve, as well as a private pontoon from which the hotel's Motoscafo boat leaves on the water.

In the Bernese Alps, the Victoria-Jungfrau Grand Hotel & Spa in Interlaken presents its 160-year-old Belle Époque architecture in dialogue with the peaks of the Eiger, Mönch and Jungfrau.

Appreciation of Location: Authentic Immersion Each property

In Davos, the AlpenGold Hotel, whose architectural design was inspired by a pine cocoon in the nearby forest, sits at an altitude of 1,600 meters above Lake Davos, welcoming with the same warmth skiers, hikers and families in search of nature.

The Hospitality Experience as a Private Residence The service offered by Michel Reybier Hospitality is conceived as an art of hosting. The needs of guests are anticipated with absolute discretion, combining highly personalized attention with a deep respect for privacy. This approach is supported by a corporate culture that encourages each employee to take initiative, trust their own judgment and personalize each interaction, sharing personal passions with authentic sincerity. Located next to La Réserve Genève, La Villa du Lac offers three bedrooms on a 385-square-meter area, with interior design by Rémi Tessier and all the luxury amenities of the hotel. This villa is part of the collection La Réserve Private Homes, which also includes a French Alpine chalet, villas on the French Riviera, the family home of Cos d' Estournel in the villas of Saint-Estèphe, apartments in Florence and private villas in Seychelles.

In Paris, the ten apartments of La Réserve Paris, located on the Place du Trocadéro, offer the freedom to stay for a few days or longer, including services of housewife, valet and concierge. For GCC travelers, accustomed to the comfort, privacy and personalization of their home, each of these locations offers a familiar lifestyle, regardless of their destination.

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