ONYX Hospitality Group Showcases Thailand Resorts at WTM London
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ONYX Hospitality Group Showcases Thailand Resorts at WTM London

By Marco Ricci • • 2 min read

Strategic Focus on the UK Travel Market

ONYX Hospitality Group, a major Asia-Pacific hospitality manager, will present its Thailand resort portfolio and the ongoing transformation of its Amari brand at World Travel Market London 2026. The group targets UK travel trade professionals with a focused pitch on its expanding regional footprint.

The presentation highlights the diversity of ONYX's hotel and resort properties scattered throughout Thailand. It also details how the Amari brand is evolving to meet current traveler expectations. This strategic move aims to secure stronger distribution partnerships in the UK market.

What Does the Amari Brand Evolution Mean for Travelers?

The company is prioritizing face-to-face engagement with UK travel agents and tour operators. By showcasing its full Thailand portfolio, ONYX seeks to position itself as a reliable partner for UK-based travel sellers. The WTM event serves as the primary venue for these critical business discussions.

The evolution of the Amari brand signals a shift toward modernized guest experiences. This includes updated amenities, refined service standards, and contemporary design elements. Travelers can expect a more polished and consistent stay across all Amari locations in Thailand.

Frequently Asked Questions

What is the primary goal of ONYX at WTM London? The primary goal is to strengthen trade relationships with UK travel partners. The group aims to secure better distribution for its Thailand properties.

How is the Amari brand changing? The brand is undergoing a comprehensive evolution. This involves modernizing facilities and service delivery. The changes aim to align with current luxury travel trends.

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