Grupo Xcaret Celebrates 35 Years of Mexican Hospitality at WTM London 2026

From Jungle Trails to Luxury Resorts: A Three‑Decade Journey

The Mexican tourism giant Grupo Xcaret marked its 35th anniversary at the World Travel Market in London this week. The company, which opened its first eco‑park in 1991, returned to the global trade show to unveil new hotel concepts and highlight the evolution of its Riviera Maya destinations.

Founded by a family of entrepreneurs, Grupo Xcaret has grown from a single nature park into a network of internationally recognised hotels and attractions. At WTM, the group displayed its latest eco‑integrated architecture, emphasizing sustainability, design excellence and authentic Mexican hospitality. The showcase aimed to attract international operators and reinforce the brand’s reputation for blending luxury with environmental stewardship.

Over the past 35 years, Grupo Xcaret has expanded its portfolio to include more than a dozen hotels, each designed to reflect the surrounding ecosystems. The company’s flagship properties now feature solar panels, rainwater harvesting and locally sourced materials, reducing carbon footprints while offering guests immersive experiences. „Our mission has always been to protect the natural beauty that draws visitors to the Riviera Maya,” said a senior executive during a press briefing. Recent data shows the group’s occupancy rates have risen by 12 % year‑over‑year, driven by demand for eco‑friendly travel.

How Will Grupo Xcaret Shape the Future of Sustainable Tourism?

The London exhibition also highlighted new partnerships with global travel agencies, aiming to bring more visitors from Europe and Asia to Mexico’s coastal regions. Interactive displays allowed attendees to explore virtual tours of the parks, showcasing wildlife conservation projects and cultural programs that support local communities.

Looking ahead, Grupo Xcaret plans to invest heavily in renewable energy and biodiversity initiatives. The company announced a $150 million fund dedicated to restoring mangroves and coral reefs along the Yucatán Peninsula. It also intends to launch a loyalty program that rewards guests for low‑impact travel choices, such as using electric shuttles and participating in beach clean‑ups. Analysts predict these moves could set new industry standards, encouraging other operators to adopt similar green practices.

The group’s presence at WTM underscores its ambition to remain a leader in responsible tourism while expanding its market share. By combining luxury accommodations with rigorous environmental standards, Grupo Xcaret hopes to attract a new generation of travelers who value both comfort and conservation.

Frequently Asked Questions

What new hotels did Grupo Xcaret unveil at WTM London? The company introduced two boutique resorts featuring solar‑powered villas and biophilic design, aimed at high‑end eco‑tourists.

How does Grupo Xcaret measure its sustainability impact? It tracks energy consumption, water reuse, and biodiversity metrics across all properties, publishing annual reports to verify progress.

When will the mangrove restoration fund be deployed? The $150 million allocation will be rolled out in phases starting early 2027, targeting critical habitats along the Riviera Maya coastline.